Case Studies
The Coffee Club
The Coffee Club Case Study – Loyalty VIP Program
GJI, you made it so easy.
The Challenge
As a growing franchise The Coffee Club attracts an increasing number of VIP members to their loyalty program. The program was being managed in-house and was not efficient. The Coffee Club approached us for help in finding a more efficient solution, which will help them to 'STAY IN FRONT'.
The Solution
We worked closely with The Coffee Club to understand their needs. After identifying inefficiencies with time management and no postage discounts. We proposed developing a tailored automated system for managing The Coffee Club VIP Loyalty Program through our iMail.
The Result
The Coffee Club appointed us to manage their loyalty club mailing, essentially allowing The Coffee Club to focus on other marketing issues. The tailor made automated system implemented using our iMail, has freed up time, and improved efficiencies helping The Coffee Club stay in front.
The Coffee Club experienced the following positive outcomes
- Improved business performance.
- VIP Club members receive membership kits faster building brand loyalty.
- More time to focus on marketing strategies.
- Low postage assurance.
Please call 1800 99 66 55 for more information as to how we can help you to 'STAY IN FRONT’ with data.
Roz Martin
Through identifying inefficiency
in the mailing process with
The Coffee Club’s VIP
Loyalty Program we
were able to tailor make
a flexible new mailing
solution using GJI’s
iMail.
What is 
Unlock the opportunities in your
database, that will improve your
database strategy, and increase
database profits. Get real time
access to your data and ‘STAY IN
FRONT’ with GJI’s iQuery.
Learn more about iQuery
WHS
GJI gives work place health and safety a high priority. All staff receive a comprehensive WH&S induction when commencing employment. All production full time and casual staff receive training in safe operating procedures prior to operating any machinery. Monthly reviews are held.