Super IGA

The Challenge

Chris’ IGA Supermarket was faced with an increase in local competition, and so was seeking a customer retention strategy to ensure success in the market. Chris’ IGA Supermarket was also conducting limited customer reporting and monitoring, resulting in a strong desire to increase their understanding of customer buying behaviours. Chris’ IGA Supermarket therefore contacted us to help them ‘STAY IN FRONT’ with data.

The Solution

We conducted a review of current activities and were able to identify inefficiencies in reporting and customer tracking. We therefore proposed the development of a centralised customer database, as well as a tailored customer loyalty voucher redemption program, that was easily deployed into their current register system.

The Results

The customer loyalty program and centralised database developed by us has resulted in Chris’ IGA Supermarket being able to ‘STAY IN FRONT’ of their competition. This data solution further enhanced customer loyalty and resulted in effective tracking of buying behaviours for use in strategic business planning.

Chris’ IGA Supermarket experienced the following positive outcomes:

Minimised conventional advertising by up to 70%

- Increased basket size

- 80% return on direct mail

- Target marketing for promotional campaigns

- Strong customer relationships

Please call 1800 99 66 55 for more information as to how we can help you to 'STAY IN FRONT’ with data.