Mater Foundation

The Challenge

The Mater Foundation is the philanthropic and community arm of Mater Health Services and the Mater Medical Research Institute, harnessing corporate, community and individual support to Mater, to help ensure the half a million babies, children and adults treated in our hospitals each year, have access to exceptional care.

The Foundation struggled with managing their returned mail from various direct mail fundraising activities. Direct marketing through direct mail is a main source of income for the fund. Returned mail from campaigns traditionally were stored for months in archives, and then entered manually into a database and removed from future direct mail campaigns; a slow and ineffective method.

During the time between returned mail being received and the names being removed from the system, the foundation may have sent further communication to old data. This caused a vicious circle and was costly both in terms of time and costs.

The Solution

Our solutions based approach made it very simple. Our national state-of-the-art warehouse facility based in Brisbane now receives all the Mater Foundations direct mail returns. The returns are sorted and digitally scanned and then removed from the database. This method ensures that the Mater Foundation has accurate data for future campaigns with no risk of old data contaminating vital fundraising campaigns.

The Results

The results for the Mater are substantial:

- The Mater has reduced the storage of returned mail

- There is no manual data entry by the Mater Foundation, saving time and money

- Return mail is processed on a regular basis, providing more accuracy with less waste and cost.

- Our expertise as a partner in improving business communication efficiencies, has allowed the Mater Foundation to concentrate on their core business as a fundraiser & supplier of health services

Please call 1800 99 66 55 for more information as to how we can help you to 'STAY IN FRONT' with iMail & iData.