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Trailfinders

Trailfinders Australia

Trailfinders are experts in tailormaking travel itineraries worldwide, offering superior value and exceptional service. With a worldwide reputation, they have an extensive range of flights, tours, hotels, cruises, car & motorhome hire across the globe.

Trailfinders

As the pioneers of tailormade travel Trailfinders believe there's no substitute for one-on-one, bespoke service. Their travel organisers have between them travelled to over 90% of the world's countries. As a result the service and advice they offer is second to none.


The Challenge

In a competitive industry, Trailfinders were faced with limited customer insight and lack of internal marketing resources. They needed to revive their marketing strategy to communicate to the right person at the right time with the right message. They consulted GJI to gain customer insight and to help them ‘STAY IN FRONT’ with an iPredict Data Review.


The Solution

GJI’s iPredict team of business analysts conducted an iPredict Data Review which investigated data quality, statistical and transactional trends, and explored clustering and value modelling opportunities.


GJI identified a customer value model that featured three key clustering opportunities; one retention group, and two propensity groups.


We were amazed to discover that 3% of our customers made up 25% of our revenue. This will change the way we look at our customers and will change the way we communicate to them in the future. We can’t wait to see the results

Senior Management – Trailfinders Australia


Next Step

Equipped with valuable insight into their customers, Trailfinders is now exploring using integrated GJI services including iCentral and iPredict to help them stay in front.


GJI provides Trailfinders with iData, iPrint and iMail as a complete end-to-end solution. Please call 1800 99 66 55 for more information as to how we can help you to 'STAY IN FRONT'.