The Challenge

Qscan Radiology, a medical imaging and diagnostics company, was experiencing rapid growth and attempting to establish its corporate identity in a competitive market. The inconsistency in both corporate branding and general print quality was proving to be a significant challenge. The business was becoming increasingly concerned that the image it was projecting was not reflective of the quality, reliability and excellence it delivers to clients.

The Answer

Qscan Radiology appointed GJI’s Customer Communications team as their corporate brand guardian. Our team devised and implemented the following strategy to assure Qscan Radiology’s needs would not only be met but exceeded:

• Corporate branding guide with an easy ordering reference system
• Online inventory management system
• Random press checking & extensive QC print system
• Standardised corporate stock types and finishes.

What our client said

"The GJI Customer Communications team continues to provide unrivalled service and has exceeded my expectations on many occasions to make the impossible, possible. With quick turnaround times and the capability to complete our most complex projects, GJI was the obvious choice for Qscan Radiology. I am impressed with range of solutions GJI offers to their clients, especially The Brand Guardian service and the Online Inventory and Dispatch System. These systems ensure each of the 16 Qscan Radiology sites are managed with ease."
- Dr Eric Sclavos, Managing Partner Qscan Radiology Radiology Clinics