The Challenge

Tony Ferguson Weightloss Program was facing significantly increased competition. They needed a way to understand when customers were most at risk of not coming back into their stores.

This was not a task that they could easily manage with their own resources, due to a large number of stores and a lack of easily accessible customer data.

The Answer

After a thorough investigation of the customer database, GJI’s iPredict Team identified four strategic groups for Tony Ferguson to target during marketing campaigns. Customer insights extracted from the database also unlocked the motivating factors behind customer purchasing decisions.

The Results

GJI's response helped improve the visit strategy for Tony Ferguson stores and allowed for better planning for future marketing and promotion of the brand.

What our client said

"The insights provided by GJI were not only invaluable to our management team, but also to our store owners and practitioners. The presentation of these insights at our 2009 conference by GJI’s Joint Managing Director, Mark James, was a highlight for all our attendees."
- The Management Team, Tony Ferguson