GJI hosts Business Intelligence Seminar
7 May, 2010
Francois van der Walt, Senior Business Analyst at GJI presented “The Power of Benchmarking” during a breakfast seminar at GJI’s new premises in Murarrie, Brisbane, yesterday.
Attendees included key marketing professionals from Surf Life Saving Queensland, Scripture Union Queensland, and Coo’ee Brisbane.
The purpose of the breakfast seminar was to showcase our expertise in performance measurement, in the direct marketing industry. This breakfast seminar focused on one of iPredict’s key deliverables: The iPredict Performance Benchmarks. Find out more about iPredict.
Guests discussed the importance of having an integral understanding of client behaviour and its associated impact on marketing activity. It was noted that regular measurement of key indicators is important, but only if the results are put into context - it's less about simply measuring, and more about measuring the right numbers.
If you would like to attend a breakfast seminar or find out more about iPredict, please call 1800 99 66 55.
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