GJI hosts Direct Mail Seminar
03 June, 2010
On Thursday 3rd June GJI hosted another in our series of Breakfast Seminars, this time focusing on how to get the most out of Direct Mail campaigns. Insightful presentations were provided by our key strategic partners from Inky's and Australia Post. .
Guests were provided with a vast array of samples from Inky's where Jonathan outlined the best way to harness the power of Digital design and print when looking at Direct Mail campaigns. Carol from Australia Post then gave detailed information on how to best utilise the Acquisition Mail, Impact Mail and Unaddressed Mail services.
Attendees agreed that the process of targeting and segmentation starts with a solid platform of Data Analysis and Insight, something which GJI provides through our iPredict service.
If you would like to attend a breakfast seminar or find out more about services, please call 1800 99 66 55.
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[03 June, 2010] GJI hosts Direct Mail Seminar